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Digital Marketing & Conversions Coordinator (India)

Apply now Job no: 496164
Work type: Fixed term / Full time
Location: Sydney, NSW
Categories: Marketing / Communications

  • Full time 12-month contract
  • $72,880 - $82,467 + 9.5% super + leave leading
  • Kensington Campus

The Organisation

At UNSW, we pride ourselves on being a workplace where the best people come to do their best work. 

The Future Student Recruitment pillar has been established to strengthen marketing efforts, ensuring UNSW is the premier destination in the state for local students and the premier destination in the country for internationals.

The Opportunity

The Digital Marketing and Conversions Coordinator (India) assists in the successful delivery of digital marketing and recruitment activities, supporting the international recruitment teams in creating effective future student journeys to achieve conversion targets. This role has a particular focus on the India market.

About the Successful Applicant

  • Assist in coordinating international prospective student communications and conversion journeys, with a focus on the India market and with direction from the Digital Marketing & Conversions Manager.
  • Create, edit, monitor and report on ongoing automation journeys and conversion activities, identifying areas for improvement.
  • Write marketing copy for conversion collateral such as emails, newsletters, websites and SMS communications.
  • Liaise with recruitment staff and content, web and external communications staff within External Relations to collate content and build experiences for prospective students, ensuring a seamless experience across web, email and mobile
  • Liaise with the UNSW India Team on all communications and provide insight and ideas for improved conversion in the market
  • Work with the Data Integrity and Reporting Coordinator to ensure that data used in digital marketing and conversion activities is always accurate.
  • Work effectively as part of a service driven team.
  • Cooperate with all health and safety policies and procedures of the university and take all reasonable care to ensure that your actions or omissions do not impact on the health and safety of yourself or others

Selection Criteria

  • A relevant tertiary qualification and relevant experience or an equivalent level of knowledge gained through any combination of education, training and student recruitment experience
  • Excellent interpersonal skills and a demonstrated ability to engage people of all ages, including those from diverse backgrounds and cultures
  • Demonstrated ability to work flexibly and productively as an effective team member to ensure deadlines are met
  • Outstanding organisational skills with proven ability to deal with multiple tasks and establish priorities
  • Excellent written and verbal communication skills and the ability to liaise effectively with all levels of students, staff and external stakeholders
  • Advanced level of computer literacy with excellent skills in Microsoft Office applications and ability to use databases to capture and maintain stakeholder information (e.g. CRM)
  • Knowledge of health and safety responsibilities and commitment to attending relevant health and safety training

Desirable Criteria

  • Experience with marketing automation software (Click Dimensions, Adobe, Marketo etc.)
  • Experience working in the higher education space
  • Knowledge of the Indian market and culture

Please apply online - applications will not be accepted if sent to the contact listed.

Download File PD - Digital Marketing and Conversions Coordinator - Jan 19.pdf

Please submit your CV, Cover Letter and Responses to Selection Criteria nominated in the Position Description.

Contact:

Skye Logan

Talent Acquisition Consultant

E: skye.logan@unsw.edu.au

T: (61 2) 9385 3655

Applications close: Tuesday 26th February at 11pm

UNSW aspires to be the exemplar Australian university and employer of choice for people from diverse backgrounds. UNSW aims to ensure equality in recruitment, development, retention and promotion of staff, and that no-one is disadvantaged on the basis of their gender, cultural background, disability, sexual orientation or identity. We encourage everyone who meets the selection criteria to apply.

Position Description

Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time

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